Your Matomo Analytics data is 100% yours to own, with no external parties looking in. Unlike Google Analytics which uses your data to serve its advertising platform, Matomo users can safely use analytics without worrying about data being used for marketing or any other purposes.
Data ownership gives you the power to protect privacy
You’re in the driver’s seat with the power to decide what happens to your data, and to protect your user’s privacy.
71% would stop doing business with a company for giving away their sensitive data without permission, according to a PricewaterhouseCoopers study. In order to get loyal customers who love your brand, it’s important to send the right signal that you respect your customers and protect their privacy.
By knowing exactly what happens to data and taking steps to protect privacy, you also won’t need to scare people off with a cookie and tracking consent banner.
