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20 Nov – 25 Nov 2026
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EVENT CALENDAR
A throwback to the past: The Charm of Su Suek Street
งานย้อนวันวาน มนต์เสน่ห์สู้ศึก
📅 03 September 2026, 17:00 – 04 September 2026, 22:00
📍 ถนนสู้ศึก
September 3-4, 2026
5:00 PM - 10:00 PM
Su Suek Cultural Street, Hua Ban Community, Mueang Prachuap Khiri Khan District
Explore, Taste, See, Learn, and Preserve the Local Heritage
Join us in bringing Su Suek Street back to life!
Mr. Kamol Kaewthes, Mayor of Prachuap Khiri Khan, stated that the key concept of this event is to leverage "what the community already has" to create new tourism value. This includes old houses, the original street, way of life, shops, art, food, as well as the stories and memories of the people in the community.
"Su Suek Street already has its own charm and stories. What the municipality wants to do is not to create something new to replace the old, but to bring these valuable things back to tell their stories in a way that the younger generation and tourists can access."
The Mayor added that the event is designed so that visitors are not just spectators, but become an integral part of the event. This includes dressing in vintage attire, strolling along the route, listening to stories from the community, tasting food, buying local products, taking photos, participating in RC collection activities, and even ballroom dancing on the street.
"We want to see visitors step into the community." "Meeting locals, learning the stories behind this house, what this street used to be like, and when they leave, they still remember Su Suek Street. This is more important than just organizing an event to attract a large crowd."
From an old street to a tourist experience area, the event "Reliving the Past: The Charm of Su Suek" is scheduled for September 3-4, 2026, from 5:00 PM to 10:00 PM at Su Suek Cultural Street, Hua Ban Community, Mueang Prachuap Khiri Khan District. The Prachuap Khiri Khan Municipality has designed activities spread along the street to encourage attendees to walk around and experience the community firsthand.
Key activities include:
- A vintage costume contest, inviting people to dress up in the style of historical dramas such as "Wanida" and "Suphapburut Chuthathep" to transform the entire street into a scene of yesteryear.
- "Elders Tell Stories" activity, providing a space for older generations to share stories, memories, and the way of life of the community. To connect the past with the new generation and tourists:
- Another highlight is a retro ballroom dance flash mob, where the municipality invites ballroom dancers and the public to dance together on Su Suek Road, transforming the street into a dance floor in the middle of the city and creating a “historic image of Su Suek Road.”
In addition, there is a retro community market, music and cultural performances, lighting decorations, and retro photo spots to create an atmosphere that allows visitors to spend time in the area throughout the evening. Using technology to guide people to “explore the entire street”:
One activity that the Prachuap Khiri Khan municipality uses to create a tourism experience is “Searching for the Charm of Su Suek Road.” Activity points are scattered along the route, where participants use their mobile phones to scan and collect RC points according to the rules. Once collected, they can be exchanged for souvenirs.
This activity is designed to use technology to guide tourists away from the main stage area and into discovering important places, old houses, artwork, and stories hidden along Su Suek Road. This will help distribute participants and create opportunities for shops and communities along the route to benefit from the event.
There is also a retro Photo Booth where participants can capture memorable moments and receive free souvenir photos. To ensure everyone leaves with lasting memories of their visit to Su Suek Road, the "community members" are the stars of the show.
Another key concept of the project is to involve community members in creating the narrative. Prachuap Khiri Khan Municipality invites community committee members and citizens to dress in vintage attire and take photos at old houses, shops, street art, and various locations along Su Suek Road.
These photos will be compiled into large framed pictures and displayed as an "Exhibition of Memories: Su Suek Cultural Road" within the event area. The pictures will then be given to the owners as souvenirs after the event.
For more information, please contact the Tourism and Sports Division, Prachuap Khiri Khan Municipality at 0 3260 4143.
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Facebook Page: Prachuap Khiri Khan Municipality
