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การประกวดวงดนตรีลูกทุ่งแห่งประเทศไทย ชิงถ้วยพระราชทานพระบาทสมเด็จพระเจ้าอยู่หัว และสมเด็จพระนางเจ้าฯ พระบรมราชินี

17 十一 – 22 十一 2026

ลานโคปุระ สวนเฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัวเฉลิมพระชนมพรรษา 80 พรรษา (เกาะห้วยน้ำคำ) จังหวัดศรีสะเกษ

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Travel Guide - Lastest Events

การประกวดวงดนตรีลูกทุ่งแห่งประเทศไทย ชิงถ้วยพระราชทานพระบาทสมเด็จพระเจ้าอยู่หัว และสมเด็จพระนางเจ้าฯ พระบรมราชินี

17 十一 – 22 十一 2026

ลานโคปุระ สวนเฉลิมพระเกียรติพระบาทสมเด็จพระเจ้าอยู่หัวเฉลิมพระชนมพรรษา 80 พรรษา (เกาะห้วยน้ำคำ) จังหวัดศรีสะเกษ

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งาน “รสชาติ จินตนาการจานอร่อย”

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งาน “รสชาติ จินตนาการจานอร่อย”

📅 2026年10月16日 09:00 – 2026年10月18日 21:00

📍 มาร์เก็ตวิลเลจ หัวหิน

"Flavors: Imagining Delicious Dishes" Event

A network of restaurant and street food vendors from eight provinces in the Western Central region has joined forces with food and tourism partners to organize the "Flavors: Imagining Delicious Dishes" event. The initiative aims to elevate Thai street food and local cuisine to international standards by highlighting the region's unique ingredients and culinary culture. It also seeks to generate economic value and boost tourism in Hua Hin, Cha-am, and neighboring provinces.

The Restaurant and Street Food Vendors Association of Thailand (Prachuap Khiri Khan Chapter) and the network of eight Western Central provinces are co-organizing this event, scheduled for October 16–18, 2026, in the area fronting Market Village Hua Hin shopping center.

The "Flavors" event aims to elevate Thai street food and local cuisine to a global level by leveraging innovation and creativity. It provides a platform for entrepreneurs to showcase their potential, improve service standards, and create menus that reflect local identity. Simultaneously, the event fosters economic growth and tourism, while building "food soft power" that connects the culinary cultures of the eight provinces and promotes the region's food and tourism industries.

A key highlight of the event is the participation of 5- and 6-star hotels from Hua Hin and Cha-am. These hotels will host booths showcasing their signature menus and distinctive service styles alongside local vendors, creating a diverse culinary experience that encompasses local delicacies, street food, and dishes from Hua Hin’s premier hotels. The event features over 40 booths showcasing renowned eateries, legendary establishments, and award-winning restaurants from various provinces, alongside 5- and 6-star hotels from Hua Hin and Cha-am.

Partner networks play a pivotal role in fostering inter-provincial collaboration—facilitating knowledge exchange, enhancing entrepreneurial capabilities, and promoting business matching. The initiative aims to leverage the unique ingredients and diverse culinary cultures of each region to create shared economic opportunities and sustainably strengthen local communities.

Chef associations contribute to elevating culinary quality, standards, and creativity. They support and advise entrepreneurs on integrating local ingredients with modern cooking techniques—while preserving authentic flavors—and emphasize food safety and value addition through innovative menu presentation to create fresh experiences for consumers.

Food is a key driver of tourism, particularly in the realm of Gastronomy Tourism. Unique regional ingredients—such as Pattavia pineapples, coconuts, jackfruit, and fresh seafood—can be used to craft compelling narratives and enhance tourism value. This connects the food sector with the tourism industry and distributes income to local entrepreneurs.

Organizing regional food festivals helps attract visitors to Hua Hin and Cha-am and encourages longer stays. This generates income for related businesses—including hotels, accommodations, tour services, restaurants, and souvenir shops—thereby stimulating local economic circulation. This event aligns with the province's tourism promotion strategy, which emphasizes diversity and quality. It showcases the province's potential beyond its coastal attractions, highlighting unique local culture and cuisine. The event aims to further promote the province as a culinary tourism destination, attracting both families and high-quality travelers to experience what the region has to offer throughout the year.

Organized under the concept "Imagining Delicious Dishes," the "Rotsachat" (Flavors) event represents a collaboration between the food business network and the tourism sector. It seeks to transform local culinary identities into innovative experiences while linking culture, the community economy, and tourism. This initiative aims to create business opportunities and foster sustainable growth for the Western Central region.

Dr. Jitsirikorn Nortim, Chairperson of the Restaurant and Street Food Entrepreneur Network (Western Central 8-Province Group) and President of the Restaurant and Street Food Entrepreneurs Association of Thailand (Prachuap Khiri Khan Chapter).

Tel: 064-887-8264

Ms. Sawarin Deenan (Ae), Tel: 091-798-9456

https://www.facebook.com/prachuappost/posts/ภาคีเครือข่ายผู้ประกอบการร้านอาหารและแผงลอยกลุ่ม-8-จังหวัดภาคกลางตะวันตก-ผนึกกำล/1603208298490086/

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